About Us 
 
Sidewinder Lures are designed and distributed exclusively by Kiddy Wholesale Ltd. Established in 1955 , we are still a family owned business and one of the leading independent suppliers of sea fishing tackle based in the United Kingdom. Over 50 years of experience in the sea tackle industry have helped us create this range of killer lures designed exclusively for the sea angler.  
 
We only supply our range of Sidewinder products through bona fide retail outlets who we believe are the lifeblood of the fishing trade , we do not sell direct . Please use our dealer locator to find an authorized Sidewinder outlet near you.  
In common with many tackle firms these days the manufacture of our Sidewinder lures is through our partner factory in the far east . However all research , product design and development testing is still carried out here in South Devon using expert local commercial line anglers . Their years of combined knowledge has led us to create a range of lures that we think are unbeatable in todays marketplace . 
 
All Sidewinder lures are subject to extensive testing on board our two sponsored boats , Dartangler fishing out of Dartmouth and Fishybizness out of Torquay . It is along the south Devon coastline , with its wealth of inshore species and clear water that we have concentrated our efforts to come up with a range of lures that not only look the part but actually work as well as real baitfish. 
 
Our constant product development would not be possible without feedback from real anglers such as yourself so please do not hesistate to send us any comments , thoughts or feedback on our range of lures through the “ Contact Us “ section. With your help we can truly make Sidewinders better than bait! 
Dart Angler - Our sponsored commercial bboat -
Dart Angler - Our sponsored commercial boat - Dawn , Dartmouth.